Although located in the firm’s Kansas City Office, Ed has a national practice focused on intellectual property (“IP”), technology, trade regulation, and healthcare matters. His IP practice includes brand and trademark counseling, protection, and enforcement. Ed's technology-related practice encompasses technology development agreements and arrangements, E-commerce and Internet law matters, high-tech procurement negotiations and contracting, and product procurement and sourcing (especially sourcing in China). His trade regulation experience includes international and domestic (30 countries) distribution and franchising and complex domestic and cross-border competitor collaborations, including information sharing (within and without trade associations) and IP cross-licensing. Initially growing out of his franchising experience, Ed has developed a national reputation for legal matters affecting dentistry, including dental practice law compliance and reimbursement risks and issues.

Acting as a business partner with clients, Ed works alongside executives and boards of directors in formulating IP and product strategies, both offensive and defensive.  He has helped structure national and international distribution systems, both franchised and non-franchised.  In the field of dentistry, he has both freed unwitting dentists trapped in the grasps of questionable multi-practice enterprises and has assisted in structuring multiple location practices that comply with applicable dental practice laws.

Ed served on the ABA select Committee on the National Information Infrastructure and is the past Chair of the New Information Technologies Committee of the IPL Section of the ABA. He is presently the IPL Section’s Diversity Action Group Chair and, in addition, the IPL Section’s Liaison to the ABA’s Commission on Disability Rights.  Ed was recently featured in the December 2018 issue of the ABA Journal. He has long been listed in The Best Lawyers in America©, has been named to the Super Lawyers®  list, and has been recognized as an IP Star.